ANNABEL
hickling-smith

ANNABEL
hickling-smith

ANNABEL
hickling-smith

Visual Brand Strategist / Designer / Illustrator

Visual Brand Strategist / Designer / Illustrator

Visual Brand Strategist / Designer / Illustrator

LET'S CREATE
SOMETHING unforgettable

LET'S CREATE
SOMETHING unforgettable

LET'S CREATE
SOMETHING unforgettable

Are you sick of being the wallflower? 

Marketing is a lot like dating, and just like your love life, it’s all about first impressions.


You’ve found cupid, and together, we’ll create an identity that shifts your brand from skippable to unforgettable. Sit back and relax, I’ll make your brand the one they can’t help but fall for.

Are you sick of being the wallflower? 

Marketing is a lot like dating, and just like your love life, it’s all about first impressions.


You’ve found cupid, and together, we’ll create an identity that shifts your brand from skippable to unforgettable. Sit back and relax, I’ll make your brand the one they can’t help but fall for.

Are you sick of being the wallflower? 

Marketing is a lot like dating, and just like your love life, it’s all about first impressions.


You’ve found cupid, and together, we’ll create an identity that shifts your brand from skippable to unforgettable. Sit back and relax, I’ll make your brand the one they can’t help but fall for.

BRANDING PACKAGES

BRANDING PACKAGES

AM I YOUR TYPE?

AM I YOUR TYPE?

AM I YOUR TYPE?

I’m Annabel, a multidisciplinary designer, brand strategist, creative, and serial wanderer (loosely) based in Sydney. I work with brands of all sizes, in every corner of the world. I believe that every brand has a perfect match, and I’m obsessed with working with passionate people to build unforgettable visuals. 


I work independently and with studios, agencies, and creative freelancers. Whether you’re just here for a summer fling, or you’re looking for something a little more long-term; I’m your girl  


I love collaborating with people that have unique stories to tell. Transforming ideas into elegant, sexy, and disruptive visuals is my speciality. 

I’m Annabel, a multidisciplinary designer, brand strategist, creative, and serial wanderer (loosely) based in Sydney. I work with brands of all sizes, in every corner of the world. I believe that every brand has a perfect match, and I’m obsessed with working with passionate people to build unforgettable visuals. 


I work independently and with studios, agencies, and creative freelancers. Whether you’re just here for a summer fling, or you’re looking for something a little more long-term; I’m your girl  


I love collaborating with people that have unique stories to tell. Transforming ideas into elegant, sexy, and disruptive visuals is my speciality. 

I’m Annabel, a designer, brand strategist, creative, and serial wanderer (loosely) based in Sydney. I work with brands of all sizes, in every corner of the world. I believe that every brand has a perfect match, and I’m obsessed with working with passionate people to build unforgettable visuals. 


I work independently, and with studios, agencies, and creative freelancers.


I love collaborating with brands that have unique stories to tell. Transforming ideas into elegant, sexy, and disruptive visuals is my speciality

SERVICES

SERVICES

SERVICES

graphic design / illustration / creative direction / logo design / visual brand strategy / UI design / 3D visualisation / retouching / editing

graphic design / illustration / creative direction / logo design / visual brand strategy / UI design / 3D visualisation / retouching / editing

graphic design / illustration / creative direction / logo design / visual brand strategy / UI design / 3D visualisation / retouching / editing

enchanting PARTNERSHIPS

enchanting PARTNERSHIPS

enchanting PARTNERSHIPS

Ella Baché 

Ella Baché 

Ella Baché 

SM design, eDM, print collateral, web design, retouching & video editing

SM design, eDM, print collateral, web design, retouching & video editing

SM design, eDM, print collateral, web design, retouching & video editing

Snaz London 

Snaz London 

Snaz London 

Packaging design, 3D visualisation, retouching & editing

Packaging design, 3D visualisation, retouching & editing

Packaging design, 3D visualisation, retouching & editing

Zenchai

Zenchai

Zenchai

Creative direction, brand strategy, print collateral & retouching

Creative direction, brand strategy, print collateral & retouching

Creative direction, brand strategy, print collateral & retouching

affairs OF THE heART

affairs OF THE heART

affairs OF THE heART

LOVE LETTERS

LOVE LETTERS

I’ve had the pleasure of collaborating with some truly inspirational people and iconic brands, Here’s what they have to say about me. 

I’ve had the pleasure of collaborating with some truly inspirational people and iconic brands, Here’s what they have to say about me. 

I’ve had the pleasure of collaborating with some truly inspirational people and iconic brands, Here’s what they have to say about me. 

  • Ella Baché

    ★★★★★

    “Annabel is a true creative and more than just another supplier. She truly became a partner for our brand that took the time to understand our TOV and guidelines.”

    - Narae Ko, Digital Marketing Manager @ Ella Baché

  • Zenchai

    ★★★★★

    "Annabel has been an integral part of our creative team. She has

    a keen understanding of the latest techniques, and has proven herself to be an exceptional talent. Her creativity and attention to detail have been instrumental in the success of many of our projects, and her professionalism, reliability, and strong work ethic have made her a valuable asset to Zenchai."

    - Monz Islam, Co-Founder of Zenchai

  • Snaz London

    ★★★★★

    "Annabel was amazing from start to finish. Great communication, efficient turnarounds, and great designs - would highly recommend."

    - Ashley Jane, Director of Snaz London

  • David Ford

    ★★★★★

    "Fantastic designs and would definitely work with her again. It was a great success and we really appreciated her time."

    - David Ford, Author

  • Ella Baché

    ★★★★★

    “Annabel is a true creative and more than just another supplier. She truly became a partner for our brand that took the time to understand our TOV and guidelines.”

    - Narae Ko, Digital Marketing Manager @ Ella Baché

  • Zenchai

    ★★★★★

    "Annabel has been an integral part of our creative team. She has

    a keen understanding of the latest techniques, and has proven herself to be an exceptional talent. Her creativity and attention to detail have been instrumental in the success of many of our projects, and her professionalism, reliability, and strong work ethic have made her a valuable asset to Zenchai."

    - Monz Islam, Co-Founder of Zenchai

  • Snaz London

    ★★★★★

    "Annabel was amazing from start to finish. Great communication, efficient turnarounds, and great designs - would highly recommend."

    - Ashley Jane, Director of Snaz London

  • David Ford

    ★★★★★

    "Fantastic designs and would definitely work with her again. It was a great success and we really appreciated her time."

    - David Ford, Author

you're cute LET'S GET TO
KNOW ONE ANOTHER

you're cute LET'S GET TO
KNOW ONE ANOTHER

Have you got questions about my services, skills, pricing or availability? You're in the right place! If you're ready to start working together and would like to make a project enquiry click here instead,

Have you got questions about my services, skills, pricing or availability? You're in the right place! If you're ready to start working together and would like to make a project enquiry click here instead,

© Annabel Hickling-Smith 2024